Global Place Branding Campaigns across Cities, Regions, and Nations

They are the fruit of a place branding campaign. These associations that might seem casual are not at all. Paris and its romanticism, Rome and its culture, Tokyo and its technology. Place as a brand must integrate and express its identity, its values and attributes through place branding. That way in which a place communicates with the world is seen exactly how it wants to be seen, is crucial in an era in which we are all connected and competition is growing every day, including between countries, cities or regions. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.Our glossary of branding made it clear, place branding is the creation of a brand for a place. But what does a good place branding need and what is it used for? Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy.

This book was released on with total page 368 pages. Book Synopsis Global Place Branding Campaigns across Cities, Regions, and Nations by : Bayraktar, Ahmetĭownload or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global.